Saguaro is a brand that specializes in affordable barefoot and minimalist footwear for the whole family, from toddlers to adults. They're aiming to diversify their sales channels by utilizing social media and Google marketing.

MiDoDo has been deeply involved in crafting and executing Saguaro's complete digital marketing strategy. This encompassed everything from defining their brand identity to launching their presence across all key digital touchpoints, including digital advertising, web development, and social influencer marketing.

Our digital advertising experts rolled out a full-funnel advertising campaign. Beyond leveraging Search Ads to capture existing purchase intent, we also utilized video services and promoted existing organic content for high-funnel awareness objectives.​​​​​​​​​​​​​​

MeePo is dedicated to bringing unique urban commuting fun to skateboard enthusiasts worldwide by offering high-performance electric skateboards at a great value. 

The electric skateboard market was rapidly turning into a red ocean. While MeePo had enjoyed significant early success primarily due to its superior products, the increasing category competition began to take its toll. This led to a decreasing overall return on investment (ROI) for ad campaigns, and sales were hitting a bottleneck, struggling to grow further.​​​​​​​

Our digital marketing experts formulated advertising plans informed by in-depth research and analytics. Based on target audience analysis, MiDoDo identified young, active individuals aged 18-35 who value convenience and quality of life as the core customer. 

This led to a customized advertising strategy with reorganized campaigns and refined audience segmentation. We implemented granular targeting aligned with the ideal customer, and beyond optimizing search ads, we created branded imagery and A/B tested ad copy and creative combinations for optimal performance.​​​​​​​

Judydoll is a trendy young girl's makeup brand that combines personal style with everyday basics. This brand, despite its success in Southeast Asia, faces significant challenges entering the European and American markets. 

The brand remains largely unfamiliar to consumers in these mature and highly competitive cosmetic landscapes, which are characterized by strong brand loyalty. To succeed, Judydoll must clearly define and effectively communicate its unique, differentiated advantages within the affordable makeup segment.​​​​​​​

After a thorough analysis of competitors' performance marketing strategies, our digital marketing team crafted and launched a full-funnel advertising campaign. 

We worked closely to boost sales and optimize ad spend, focusing on two core strategies: Pay-Per-Click (PPC) marketing and paid social media advertising. The paid social media campaign leveraged the client's existing video content for high-funnel awareness objectives, while PPC drove low-funnel purchase conversions.​​​​​​​

Xnovas is a Middle Eastern apparel brand. The brand had a need for rapid GMV growth. By leveraging the client's supply chain advantages, we helped them target the Middle East marketthrough research. We simultaneously provided services for Shopify website optimization, appdevelopment, and content/advertising across all channels including TikTok.

Content Production: Produced 40+ new videos daily based on competitor analysis.

The Amiro beauty device brand first entered the North American TikTok market in 2024, hoping to bring a professional-grade hair removal experience to the home setting. After building brand awareness through influencer collaborations, they partnered with us. 

lointly Created Hero Products: After establishing the beauty device as the main hero product, the team jointly launched a makeup mirror case as a second-tier hero product.

FLORTTE is an affordable Chinese domestic cosmetics brand founded in 2018, focusing on eye and lip makeup products.  The brand entered the South east Asian market in 2022 but had no significant sales growth. The goal was to use the TikTok platform to quickly capture the Southeast Asian makeup market.

Audience Targeting & Value Growth: in-depth research on hit products raised the average order value from $3 to $8, creating more room to scale advertising.